The Enterprise Development and Export Market Services Project (EDEM) promotes the competitiveness of Albanian small and medium enterprises (SMEs) in domestic and foreign markets, and accelerates the entry of Albanian exports into global markets.
This project aims to reverse the strategic focus from supply potential to market opportunity as the driver of strategy and resource allocations, and to confront corruption as a key to unlocking latent potential and competitiveness of the Albanian economy.
It helps develop those industries and services that offer the most promise for growth and job creation by working with specific “clusters” of businesses to develop their competitive potential through:
(1) improving the quality of products;
(2) enhancing trade promotion and improving Albania's ability to compete in the domestic, regional and EU markets;
(3) increasing the availability of market research;
(4) reforming governmental policy; and
(5) reducing corruption.
EDEM is implemented by Development Alternatives Inc (DAI), in cooperation with
- Land O'Lakes Inc.,
- FFF Associates,
- On the Frontier (OTF Group),
- Training Resources Group,
- Management Systems International, and
- Institute for Development and Research Alternatives (IDRA) Albania.