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IDRA
Siri Kodra str. New Abissnet Building, 11/1
P.O. Box 1730
Tirana, Albania

Tel: +355 4 253288
Tel/Fax: +355 4 253352

E-mail: idra@albic.net

Web: www.idra-al.org

 

Services
 

Market Research

Tools and Instruments

Quantitative research

  • Opinion Polls such as:
    - election polling
    - life quality & stratification studies
  • Economic Surveys
    - self-administered questionnaires
    - salary surveys
    - interviewer-assisted surveys

Qualitative research

  • Consumer attitudes research
  • Discussion / Focus groups
   

Economic & Social Research

  • Business environment research
  • Business-to-Business (B2B) studies

Marketing research

  • Marketing analysis and evaluation
  • Segmentation studies
  • Privatization evaluation / studies
  • Advertising assessment
  • Copy tests
  • Before/ after impact tests

Media research

  • TV and radio audience research
  • Media evaluation

 

 

     

Training & Consulting

 

 

IT Consulting & IT Services

 

 

   

Project Management

 

 

G.I.S.

Geographical Information System

 
   

 
 

 
         
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